What is a Meta Tag?
Well-formatted Meta Tags help your website’s ranking in the search engines. Search engines crawl your
Meta Tags as part of their indexing algorithm, using them as a snippets of your website content, as well as
being guided on how to crawl between your website pages to assure complete and thorough indexing.

What Meta Tags should I add to my web site?
Title:
The title is one of the most important parts of your website to evaluate, as it is the most frequently
searched component by search engines. It should state exactly what your site is about and include your
most important keywords. A good Title is one that briefly describes the site in 50-80 characters.
Keywords:
The Meta Tag Keywords should be those words or phrases that you think people will use when trying to
look for a site like yours on search engines. The right keywords for your website should be specific enough
to describe your website’s focus, yet general enough for potential customers to use as search criteria with
search engines. The effective number of keywords is 10-25. Each keyword should be composed of one to 4
words.
Description:
Your website description should be a summary of the content of your site. This description should contain
some of the keywords and should avoid marketing jargon. A good Description is composed of a few
sentences that best describe the site (up to a maximum of 250 characters).